I bought a six pack of this cause it looked like Coors' attempt at a fine product, other than its micro-line (Killian's et al). It had a cool label, when poured into a glass, it had a great copper color. Unfortunately, it went downhill from there. It loses points for not maintaining its original appeal. It's kind of watery and bland, like all they did was put food coloring into a regular Coors. 2 things are proven here: 1, don't believe marketing, and 2, color doesn't make a good beer, only quality does.