An old Wisconsin brewery label, dating back to 1852, which coincidentally is the same birth year as the people who still drink this. OK, slight exaggeration, but I can say with certainty that this is primarily consumed by male Wisconsonians between the ages of 50 and death. After buying a 40 oz (smallest single size I could find at Carl's in Merrill, WI), an old woman walked out with a case (carrying it in one hand), and at that point I wish I had done what Rocky did and offered her a buck for one of them. According to my father-in-law, the guys down at the plant drink this by the case because it has no taste at all. It's a horrible beer, but I can't say that it tastes bad, because it doesn't taste like anything. It's like that flavored water that Gatorade makes, except that instead of fruit flavors, they gave it a touch of beer flavor. I got halfway through the 40 before pouring the rest down my mother-in-law's sink drain (by the way, Marge, I took care of that clog for you).
Reviewed: October 23, 2004